Time flies when you're building a brand you love.
Five years ago, Folie à Trois was just a tiny dream — an idea sketched at the kitchen table, driven by a passion for bold jewelry and a vision for something different. Fast forward to today, and that dream has grown into a brand worn and loved by thousands. We've launched dozens of collections, built an incredible community, and shipped sparkle to every corner of Europe and beyond.
To celebrate our 5th birthday, we're doing something a little different. You know the jewels, the restocks, the reels. But what about the stories behind them?
Introducing Folie Wrapped — a look back at the facts, moments, and little-known things that shaped our journey. Some are personal, others surprising, all of them undeniably Folie.
Here are five things you (probably) didn’t know about Folie à Trois.
1. We've sold over 50,000 pieces of jewelry
That’s thousands of ear parties, layered necklaces, stacked rings, and gifts unwrapped. Every single piece started in our heads — and ended up in your hands. That still blows our minds.
2. We're stocked in over 1000 shops across Europe
From concept stores in Belgium to fashion-forward boutiques in France and the Netherlands — you’ll find Folie in places we only dreamed of five years ago.
4. Folie started at Luna’s dorm kitchen table
No fancy office, no investor pitch decks. Just vision, passion, and a lot of late-night packing sessions with Shaïna. We still have the first thank-you cards we printed.
5. Our collections are inspired by moods, memories and muses
“Summer Crush,” “Dream On,” “Sweet Escape” — our collection names aren’t random. They’re reflections of what we were living, loving or dreaming of at the time.
