Private Label & White Label Jewelry
Your brand. Our ateliers. From 50 pieces.
Every brand deserves a signature of its own, jewelry included. Alongside our own collections, Folie à Trois develops jewelry lines that carry someone else's name. The boutique that wants its own card on the counter. The salon looking for a gift line nobody else stocks. The brand with a collection already in mind and no production line to make it.
There are two ways in, depending on where you're starting from. Choose from our existing collection and make it yours, or bring us your designs and we'll produce them. Most white label models start at 50 pieces, which is a threshold built for a shop rather than a warehouse.
Which route is yours?
White label and private label get used interchangeably across the jewelry trade. Here is what they mean with us.
| White Label | Private Label | |
|---|---|---|
| Starting point | Our existing collection | Your sketch, moodboard or drawing |
| What becomes yours | Brand name, logo, packaging, finish | The design itself |
| Minimum order | From 50 pieces per model | Depends on design and materials |
| Design work | Optional, for a fixed fee | Optional, for a fixed fee |
| Best for | Launching quickly, with low risk | A collection that exists nowhere else |
| Investment | Lower entry point | Higher, development included |
Put simply: with white label, you make our jewelry yours. With private label, we make yours.
Not sure which one fits? Tell us what you have in mind and we'll point you to the right route, with no obligation.
White Label — our collection, your brand
You choose from our existing collection of waterproof, hypoallergenic jewelry, and we deliver it under your name. No production process to manage, no development time, and no gamble on a collection that hasn't been tested. You're selecting from pieces that already sell.
What you can personalize
- Engraving. Your logo on clasps, tags or charms.
- Packaging. Cards, boxes and pouches in your house style.
- Materials and finishes. Alternative colors and finishes, subject to availability.
If you have no artwork, our designers create it for a fixed fee. If you have finished files, we work from those.
Who it's for
Boutiques, concept stores, salons and webshops that want a considered own-brand line without the lead time and budget of a full collection. It works particularly well when jewelry sits alongside fashion, beauty or interiors rather than carrying the shop on its own.
It's also the natural next step for retailers who already stock us. You know which of our pieces move in your shop. White label turns those into your own line, on your own card, at your own margin.
Browse what you can choose from: earrings · necklaces · bracelets · rings
Private Label — your design, our production
Have a collection in mind that doesn't exist yet? With private label we produce your designs to the same standards as our own line.
Sketches, moodboards, technical drawings, a photograph of something you once saw and never forgot. Our team translates it into a production-ready design. Where design work is needed we handle it for a fixed fee. Where you already have finished files, we start from those.
What we take care of
- Technical review of your designs for manufacturability and wearability
- Advice on materials, finishes and price point
- A quotation with an estimated delivery date
- Production, quality control and packaging
Minimum quantities and lead times depend on the complexity of the design and the materials you choose. You'll know exactly where you stand after the first conversation.
Who it's for
Brands, designers and retailers with a clear aesthetic of their own who want a collection that belongs to them alone. Equally, it's for established stockists ready to move beyond a shared assortment into something that can't be price-compared against the shop down the street.
How a project works
- Tell us your idea. Your brand, your customer, your price point, your timing. A moodboard says more than a brief.
- Select or design. You choose from our collection, or we develop your design into a production-ready file.
- Personalize. Engraving, cards, packaging and presentation.
- Quotation. Fixed pricing, minimum quantity and delivery date, in writing.
- Production and quality control. In our ateliers, with the same checks as our own collection.
- Delivery. Packed and ready for your counter.
Materials and quality
Our jewelry is made from waterproof stainless steel: resistant to water, perspiration and perfume, and hypoallergenic. Worn daily, it holds its color.
For an own-brand line that matters more than it might seem. The material you choose determines how many returns and complaints land on your counter in the first year, and how confidently your staff can answer the question every customer asks at the till.
More on the materials we build on: what is 925 sterling silver and stainless steel?
Packaging, cards and presentation
An own-brand jewelry line doesn't stop at the jewelry. The card it hangs on, the box it leaves in, the display it sits on. That's what your customer experiences as your brand.
We think through the whole picture with you: personalized cards, boxes and pouches in your house style, and display solutions suited to your shop. Your collection arrives looking like a finished brand rather than a first attempt.
Minimum order quantities
Most white label models start at 50 pieces per model. That's deliberately low. A jewelry line shouldn't require the kind of commitment that only works if you have the floor space of a department store.
For private label, the minimum depends on the design, the materials and the finish. We confirm it as soon as the specifications are set, before you commit to anything.
Also available: pre-order from our own collection
Not looking for an own-brand line, but need larger quantities of our existing collection than we hold in stock? Pre-order lets you reserve your models and colors in our next production run, which is useful for restocking, peak seasons and promotions. Delivery is typically around fifteen days, confirmed once your order is approved.
Start your project
Send us a note about what you have in mind. We'll come back with a personal proposal covering pricing, minimum quantities and delivery.
Email us at contact@foliewholesale.com →
To get you a useful answer in the first reply, include:
- Your name and your shop or brand
- Which route interests you, or that you're not sure yet
- A rough quantity, even if it's a guess
- When you'd like to launch
- Your moodboard, sketches or design files, if you have them
New to Folie à Trois? Start here: become a retailer · visit our showroom
Frequently asked questions
What's the difference between white label and private label jewelry?
With white label, you sell jewelry from our existing collection under your own brand name, with your logo and packaging. With private label, we produce jewelry to your own design. White label is faster and lighter on budget. Private label gives you a collection available nowhere else.
What's the minimum order quantity?
Most white label models start at 50 pieces. For private label, the minimum depends on the design, the materials and the finish, and we confirm it once the specifications are set.
What does an own-brand line cost?
Pricing depends on the model, the quantity, the personalization and the packaging. You always receive a fixed quotation before anything is produced. Where design work is needed, we work with a fixed design fee.
Can you engrave my logo?
Yes. We engrave logos on clasps, tags and charms, and we can produce cards, boxes and pouches entirely in your house style.
Do I need to supply design files?
Not necessarily. If you have finished files, we work from those. If you only have an idea or a moodboard, our designers develop the artwork for a fixed fee.
Is the jewelry waterproof and hypoallergenic?
Our collection is made from waterproof stainless steel and is hypoallergenic, suitable for daily wear including contact with water, perspiration and perfume.
How long does production take?
Lead times depend on the route, the quantity and the personalization involved. We confirm your delivery date with the quotation.
Where are you based?
Folie à Trois is a Belgian brand. Shipping costs and delivery terms are confirmed in your quotation.